5706580
新零售模式下盒马鲜生营销模式探析
2020-01-09
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传统零售业的发展由于电商冲击受到严重创伤，而新零售发展改变了传统运作模式，更注重与用户的互动和体验，...
5706666
新零售背景下的大卖场转型策略研究
2020-01-08
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大卖场当下所处的环境中，原有的零售理念发生了变革升级，从传统的以商品和企业为中心转向了以顾客为中心。...
5709625
新零售渠道建设的实践和建议分析
2020-01-06
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新零售是在“互联网+”背景下的一种新营销形式，新零售将会向着跨界营销，更加注重与客户的互动，大数据及新...
5696571
基于场景特征和数据的新零售商品智能推荐分析
2020-01-03
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本文采用问卷调查法对基于场景特征和数据的新零售商品智能推荐进行分析，发现用户对新零售模式的了解程度、...
5706576
盒马鲜生的新零售营销模式探析
2019-12-30
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在实体经济遭到冲击的互联网电商时代，新零售模式已然成为引领一个全新时代的潮流。其中当属盒马鲜生，发展...
5696582
智能零售与中高端服务消费的协同发展探索
2019-12-30
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中高端服务消费被视为我国未来经济增长的重要支撑点。在电子商务高速发展的驱使下，“智能零售”这一新型零...
5696585
新零售环境下国内外购物中心商业模式演进路径比较（下）
2019-12-27
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本文通过比较分析国内外购物中心商业模式演进路径，结合当前新零售环境，从定位改进、以消费者体验升级和与...
5696583
新零售环境下国内外购物中心商业模式演进路径比较（上）
2019-12-27
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本文通过比较分析国内外购物中心商业模式演进路径，结合当前新零售环境，从定位改进、以消费者体验升级和与...
5695275
新零售时代淘品牌的发展现状、困境与创新路径
2019-12-12
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随着新零售时代的来临，淘品牌的发展逐渐陷入困境。本文通过梳理淘品牌的创立、发展现状以及面临的困境，并...
5677056
“新零售”演化和迭代的态势分析与趋势研判（上）
2019-11-28
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“新零售”已历经三年发展，期间不断演化和迭代，呈现出繁杂多样的发展态势。基于双维视角考察零售演化的核...
