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    5996232
    新零售时代,零售企业如何赋能
     2020-10-21
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    新零售时代,传统零售企业转型升级的关键是赋能,赋能为何,如何为自己的企业赋能,这是人们在学习赋能时不...

新零售

新零售,即企业以互联网为依托,通过运用大数据、人工智能等先进技术手段,对商品的生产、流通与销售过程进行升级改造,进而重塑业态结构与生态圈,并对线上服务、线下体验以及现代物流进行深度融合的零售新模式。线上线下和物流结合在一起,才会产生新零售。2016年10月的阿里云栖大会上,阿里巴巴马云在演讲中第一次提出了新零售,“未来的十年、二十年,没有电子商务这一说,只有新零售。”“新零售”的核心要义在于推动线上与线下的一体化进程,其关键在于使线上的互联网力量和线下的实体店终端形成真正意义上的合力,从而完成电商平台和实体零售店面在商业维度上的优化升级。

新闻动态更多>>

    5932003
    “新基建”视野下的零售革新:从“模式”面子到“数字化”里子
     2020-08-24
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    当所有人都在热议“新基建”但较少人将之关联零售业时,以数字化为主要表现的“新基建”正在让零售业转变旧...
    5936900
    美团与阿里系PK再升级 新零售下半场向何处去
     2020-08-14
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    继美团“下线”支付宝后,美团与阿里系PK再度升级。近日,中国裁判文书网披露了饿了么起诉美团要求商户“二...
    5908430
    盒马工坊升级发力鲜食 要动谁的蛋糕
     2020-07-17
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    一向不按套路出牌的盒马在零售圈率先开展业务“变奏”,这次盯上的是鲜食生意。7月16日,盒马在上海宣布升级...
    5896175
    外贸企业借力电商勇拓内销版图
     2020-07-07
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    5896174
    新零售出招攻克活鲜到家难题
     2020-07-07
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    5870120
    “社群+直播”新零售模式兴起 苏宁零售云店冲刺8000家店
     2020-06-11
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    5829743
    新零售新模式助推重庆消费市场回暖
     2020-05-07
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    5829697
    赢了上海却要撤离福州?盒马:策略性退出,待完善再进
     2020-05-07
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    5821342
    新零售加持珠宝首饰更“接地气”
     2020-04-27
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    5821339
    一个月连开6家新店——从盒马鲜生“加速”看新零售“进阶”
     2020-04-27
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理论探讨更多>>

    5996232
    新零售时代,零售企业如何赋能
     2020-10-21
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    新零售时代,传统零售企业转型升级的关键是赋能,赋能为何,如何为自己的企业赋能,这是人们在学习赋能时不...
    5986455
    新零售趋势下零售企业转型策略研究
     2020-10-21
    login.ashx?flag=t&u=KSwbYPtOviqGiF3U9HdtDDk3BBi%2bHVyd%2bTPeqpQUkGifVTP0IO%2fIfwVnTxO7wn2U07U3i%2bIb76hJnNRe8GM47VvhwpuuZMUzr2nV6PDC4lfGeB6cefRY5Iz6JQOdsshcbHdmIUsjUO1k%2fmQbeViqKWk9qF5mmUvkEtgaPD9uWJwqzGnw8Bxmbw%3d%3d
    近年来互联网信息技术日趋成熟,越来越多的人倾向于线上购物。与线下购物相比较,线上购物不仅省时、省力、...
    5994915
    新零售背景下零售业轻资产运营模式研究
     2020-10-19
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    随着大数据的广泛应用,新零售背景下传统零售业迎来了新的发展机遇,零售业轻资产运营模式的转型升级势在必...
    5995728
    “新零售”发展综述
     2020-10-15
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    整理分析21世纪“新零售”理论的演变趋势,在论述“新零售”的形成渊源、“新零售”对传统行业的冲击影响、...
    5991043
    探究新零售背景下便利店的个性化营销战略
     2020-10-10
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    随着社会各方面的不断发展,不少企业正在进行改革和创新。例如马云在阿里云栖大会上第一次提出了“新零售”...
    5944096
    区块链技术在新零售供应链中的应用
     2020-09-28
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    随着信息技术的快速发展,区块链技术日益成熟,这为我国各领域的发展带来了新的契机。在此背景下,文章对当...
    5948047
    新零售驱动下全渠道物流支撑体系重构
     2020-09-23
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    传统的单渠道订单、库存、配送互不相通,使得新零售的优势无法发挥,物流支撑体系必须进行重构来适应全渠道...
    5956353
    区块链技术促进“新零售”提速增效问题研究
     2020-09-17
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    本文就如何利用区块链技术促进“新零售”转型展开研究。首先,分析了“新零售”业具备的四大优势与五大劣势...
    5943605
    “新零售”业态下超市发展生鲜宅配的策略
     2020-09-03
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    所谓“新零售”,指的是2016年马云所提出来的概念,它指的是在未来几十年内,线上线下和物流进行结合的一种...
    5934426
    人工智能视域下新零售探讨——以盒马鲜生为例
     2020-08-24
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    在人工智能背景下,人们的消费观念、消费模式和消费体验发生变化,从零售系统“人货场”三要素的角度,分析...