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    6173189
    新零售环境下双渠道供应链物流服...
     2021-06-22
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    在新零售环境下企业应注重线上线下和物流的全面融合发展,故双渠道供应链的参与方可以简化为直销商和物流企...

新零售

新零售,即企业以互联网为依托,通过运用大数据、人工智能等先进技术手段,对商品的生产、流通与销售过程进行升级改造,进而重塑业态结构与生态圈,并对线上服务、线下体验以及现代物流进行深度融合的零售新模式。线上线下和物流结合在一起,才会产生新零售。2016年10月的阿里云栖大会上,阿里巴巴马云在演讲中第一次提出了新零售,“未来的十年、二十年,没有电子商务这一说,只有新零售。”“新零售”的核心要义在于推动线上与线下的一体化进程,其关键在于使线上的互联网力量和线下的实体店终端形成真正意义上的合力,从而完成电商平台和实体零售店面在商业维度上的优化升级。

最新动态更多>>

    6161308
    借势上海“五五购物节” 零售企业上演数字化大练兵
     2021-04-28
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    在数字化大背景下,上海“五五购物节”成了零售企业数字化转型的“练兵场”和“提速器”。上海证券报记者采...
    6152929
    武汉四大商超转型新零售 数字化赋能“二次增长”潜力几何?
     2021-04-15
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    对武汉传统商超而言,2021年疫后修复依然是武汉经济运行的主旋律,全渠道运营或成为新的增长点。4月14日,距...
    6142795
    黄光裕回归后公开宣示目标:新零售窗口期还有多久
     2021-04-09
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    4月7日晚7点,国美零售举行了全球投资人电话会议。公司创始人黄光裕、首席财务官方巍、企业发展与投资者关系...
    6041011
    大咖齐聚2020中国线上新消费高峰论坛 传播无处不在 短视频或成新零售主战场
     2020-11-30
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    今年初,突如其来的新冠肺炎疫情让许多企业措手不及。消费场景的缺失、消费需求的骤减让整个消费行业犹如陷...
    5932003
    “新基建”视野下的零售革新:从“模式”面子到“数字化”里子
     2020-08-24
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    当所有人都在热议“新基建”但较少人将之关联零售业时,以数字化为主要表现的“新基建”正在让零售业转变旧...
    5908430
    盒马工坊升级发力鲜食 要动谁的蛋糕
     2020-07-17
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    一向不按套路出牌的盒马在零售圈率先开展业务“变奏”,这次盯上的是鲜食生意。7月16日,盒马在上海宣布升级...
    5829743
    新零售新模式助推重庆消费市场回暖
     2020-05-07
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    5829697
    赢了上海却要撤离福州?盒马:策略性退出,待完善再进
     2020-05-07
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    5811428
    内外竞争 盒马如何焐热新店
     2020-04-20
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    5780168
    盒马2020将布局百家mini店 轻模式成生鲜电商新趋势
     2020-03-20
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理论探讨更多>>

    6173189
    新零售环境下双渠道供应链物流服务定价
     2021-06-22
    login.ashx?flag=t&u=U6xOP8DYBJmilVxFdvc3dcQmxKu7zrBW3%2f07E5r4M0H%2fQ517yXe82GUoGyRpUgxs8pLzNbpOxpD2pmCkWpaaRcqHCR4uyW6VxwiFNCxFPdYWXOpR0Y862sHGtisr8yukdN3%2b2ElI%2bFMP3ooE7rYMRtU4xT33rfNxp1ucc4pXlKriwIxLFw22Vw%3d%3d
    在新零售环境下企业应注重线上线下和物流的全面融合发展,故双渠道供应链的参与方可以简化为直销商和物流企...
    6185959
    新零售行业的发展现状及应对策略
     2021-06-17
    login.ashx?flag=t&u=U6xOP8DYBJmilVxFdvc3dcQmxKu7zrBW3%2f07E5r4M0H%2fQ517yXe82GUoGyRpUgxs8pLzNbpOxpD2pmCkWpaaRcqHCR4uyW6VxwiFNCxFPdYWXOpR0Y862sHGtisr8yukyRZMh8Lke2zL85g1TYVgh1QpKpL4hk5lUwL5wZMX%2fFcPtO%2fFmZ%2bS1A%3d%3d
    2020上半年,我国的宏观经济遭受了严重的冲击,但新零售行业在这种非常态下却实现了快速增长,本文以新零售...
    6171328
    新零售场景下宁波新型城市配送体系构建研究
     2021-06-10
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    新零售场景带来对宁波城市配送体系创新的需求,通过对宁波城市配送需求现状的调研分析,结合新零售场景导致...
    6180604
    新零售业态下实体书店的营销策略
     2021-06-08
    login.ashx?flag=t&u=U6xOP8DYBJmilVxFdvc3dcQmxKu7zrBW3%2f07E5r4M0H%2fQ517yXe82GUoGyRpUgxs8pLzNbpOxpD2pmCkWpaaRcqHCR4uyW6VxwiFNCxFPdYWXOpR0Y862sHGtisr8yukd6%2bxHI%2bi3Fe2R8ukWyTXn%2bWAgBgDT%2bw8aiwfecbQc7iekf%2fmnYH2Ew%3d%3d
    新零售通过改良传统零售方式,打破了线上与线下的渠道边界。新零售聚焦于消费者购买产品的各个环节,逐步应...
    6112685
    “新零售”时代零售企业商业模式创新分析
     2021-05-11
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    现如今面对激烈的商业竞争,企业在经营实践环节中,要不断完善商业模式,实现商业模式的创新。零售企业更应...
    6112625
    生鲜超市新零售商业模式研究——以盒马鲜生和超级物种为例
     2021-04-25
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    生鲜超市是新零售运用较多的场景,国内目前生鲜新零售的代表非盒马鲜生和超级物种莫属。从新零售和生鲜行业...
    6142346
    新零售时代下快递企业发展对策研究
     2021-04-12
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    随着大数据和互联网技术的应用和发展,传统电商企业已无法满足消费升级趋势下日益多样化、个性化的消费需求...
    6116837
    新零售业态下物流配送模式探析
     2021-03-29
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    随着新零售的发展,物流模式也在做出相应的改变。与以往的传统模式相比,它在更有效、更合理地配置物流资源...
    6108619
    中国新零售的空间分布与区位选择
     2021-03-16
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    随着互联网、人工智能等技术的渗透,零售业态不断更新迭代。目前,新零售这一新兴业态已经融入到社会生活的...
    6101079
    “新零售”企业盈利模式研究——以苏宁易购为例
     2021-03-11
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    在新零售时代的背景下,电子商务公司和实体零售公司已从竞争关系转变为相互依存,主要资本正在积极探索和部...